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You are reading: Why organisations that prioritise ESG can be more successful in the long run
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Why organisations that prioritise ESG can be more successful in the long run
Learn more about why ESG should be prioritised for your company
These days, suppliers are being asked to do more than just provide quality goods and services. Customers, investors and employees are all looking for responsible, ethical and forward-thinking companies. That’s where environmental and social governance strategies come in. These factors are no longer just a ‘nice-to-have’ for suppliers – they are essential for long-term success, with ESG frameworks playing a crucial role in standardising metrics and simplifying the ESG reporting process.
The Importance of ESG
Understanding the Core Principles of ESG
ESG (Environmental, Social, and Governance) is a set of principles organizations implement to limit negative or enhance positive impacts on the environment, society, and governance bodies. The core principles of ESG are:
- Environmental: This includes practices that reduce greenhouse gas emissions, promote sustainable use of natural resources, and minimise waste and pollution. By adopting eco-friendly practices, businesses can significantly lower their carbon footprint and contribute to a more sustainable future.
- Social: This includes practices that promote social responsibility, respect human rights, and ensure fair labour practices. Companies that prioritise social factors often see improved employee satisfaction and stronger community relations.
- Governance: This includes practices that promote transparency, accountability, and good governance. Strong governance frameworks help businesses maintain ethical standards and build trust with stakeholders.
Understanding these core principles is essential for organisations to integrate sustainable business practices into their operations and make informed investment decisions. By aligning with ESG principles, businesses can enhance their reputation and drive long-term success.
The Role of ESG in Modern Business Strategy
ESG is becoming increasingly important in modern business strategy. Organizations prioritising ESG factors are more likely to focus long-term on their business operations, mitigate risks related to environmental, social, and governance issues, and attract investors who share their values. ESG is a key strategy for businesses to stand out and grow faster.
By incorporating ESG principles into their business strategy, organizations can:
- Improve their reputation and customer loyalty: Companies that commit to ESG principles often enjoy a stronger brand image and more significant customer trust.
- Enhance their financial performance: ESG-focused companies tend to perform better financially, as they are better equipped to manage risks and capitalize on opportunities.
- Manage risks and improve their performance: ESG practices help businesses identify and mitigate potential risks, leading to more stable and resilient operations.
- Attract and retain top talent: Employees are increasingly looking to work for companies that align with their values, making ESG a crucial factor in talent acquisition and retention.
- Access lower-cost capital and a wider investor base: Investors increasingly consider ESG factors in their investment decisions, leading to better access to capital for ESG-compliant companies.
Organizations can achieve sustainable growth and long-term success by embedding ESG principles into their business operations.
Corporate sustainability benefits
By focusing on ESG, service providers and suppliers can boost their reputation, attract loyal customers and even perform better financially. Partnering with organisations like Enviroplus can help you meet your ESG goals, making your business more resilient and successful.

The benefits of ESG in business
The importance of ESG is growing fast. ESG investing is a critical strategy for managing investment risks and making socially responsible choices. In fact, companies that prioritise ESG principles are seeing clear benefits. When companies have sustainable business practices, it not only helps the environment and society – it also boosts their bottom line.
ESG performance impact on profits
Studies have shown that companies with strong ESG practices perform better in the long run. In fact, businesses with high ESG ratings that consider environmental factors tend to see stronger financial results. ESG profitability is a simple idea: when a company is responsible for its practices, it earns the trust of customers, employees, and investors alike. As more and more people care about sustainability and social issues, businesses that align with these values are better positioned for success.
ESG, risk management, and company resilience
ESG also helps businesses weather tough times. For example, during the early days of the COVID-19 pandemic, many ESG-focused funds outperformed their competitors. As the Harvard Business Review explains, “[businesses] that the public perceived as behaving more responsibly had less negative stock returns.” This shows that businesses with solid ESG practices tend to be more resilient in times of crisis.

ESG-driven business success
The link between ESG and long-term value is also evident. Companies with sustainable business practices that focus on long-term goals – like environmental and social responsibility – are better equipped to face challenges in the future. As McKinsey & Company notes, strong ESG efforts help businesses by “reducing risks, increasing resilience to market fluctuations, and positioning the company for long-term success”.
ESG and differentiation
An effective ESG strategy doesn’t just help your business stay compliant – it can also give you an edge over competitors. Adopting ESG principles as a central part of your strategy can set you apart and drive long-term financial performance.
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Enhanced Reputation and Customer Loyalty
ESG practices can help organizations enhance their reputation and customer loyalty. By prioritizing environmental sustainability, social responsibility, and good governance, organizations can demonstrate their commitment to responsible business practices and attract customers who share their values.
A study by Nielsen found that 73% of global consumers are willing to change their consumption habits to reduce their environmental impact. Additionally, 66% of consumers are willing to pay more for products from sustainable brands. By prioritizing ESG practices, organizations can improve their reputation and attract customers willing to pay a premium for sustainable products.
Incorporating ESG practices helps businesses build a positive brand image and fosters customer loyalty. Consumers today are more informed and conscious of the impact of their purchases, and they prefer to support companies that align with their values. By demonstrating a commitment to ESG principles, businesses can create a loyal customer base that values sustainability and social responsibility.
ESG and Financial Performance
The positive correlation between strong ESG performance and financial success is becoming increasingly evident. Companies prioritising ESG factors often see better financial outcomes through various channels, including risk management, cost savings, and attracting ESG-focused investors.
- Risk Management: ESG practices help businesses identify and mitigate potential risks, such as regulatory changes, environmental impacts, and social issues. By proactively addressing these risks, companies can avoid costly disruptions and maintain stable operations.
- Cost Savings: Implementing sustainable practices, such as energy efficiency measures and waste reduction, can lead to significant cost savings. These savings can improve a company’s bottom line and enhance its financial performance.
- Attracting ESG-Focused Investors: Investors increasingly consider ESG factors in their investment decisions. Companies with strong ESG performance are more likely to attract investment from ESG-focused funds, which can provide access to lower-cost capital and a broader investor base.
By prioritizing ESG performance, businesses can achieve better financial outcomes and position themselves for long-term success. Integrating ESG principles into business operations benefits the environment and society and drives financial performance, making it a win-win strategy for organizations.
Tips to embed ESG and sustainable business practices in your operations
Embedding ESG into your business isn’t just about making a few changes here and there – it’s about making ESG a core part of everything you do. Sustainability services can assist businesses in integrating ESG principles into their operations. That means integrating sustainability into your procurement, supply chains and operations. The more your business practices align with ESG values, the more you’ll reap the benefits in the long run.
Start by choosing eco-friendlier products and setting sustainability targets that are measurable and achievable. Make sure your suppliers follow the same ESG principles you value. Collaborating with like-minded suppliers ensures that your ESG efforts are consistent throughout your supply chain, making your business more sustainable. These simple steps can make a big difference and show your customers, employees and partners that you’re serious about sustainability.

It’s also important to go beyond simply ticking boxes for compliance. The Ethics Centre warns against this approach, saying that many companies adopt ESG activities without fully embracing the underlying principles. Instead, businesses should aim for a strategic approach where ESG practices lead to lasting improvements.
As you integrate ESG, keep track of your progress with clear metrics. Whether reducing waste, improving energy efficiency or increasing workforce diversity, setting and measuring goals helps ensure your business stays on track. The World Business Council for Sustainable Development (WBCSD) suggests that companies proactively identify ESG risks and opportunities – don’t just react to problems as they arise.
Partnering with sustainable suppliers for a sustainable future
PwC reports that “if managed properly, supply chains can become one of the most important levers for businesses, helping them create a positive impact on the world.” In other words, where you get your supplies impacts your ESG, which then trickles out to impact your clients’ ESG.
As you work to integrate ESG into your business, partnering with suppliers like Enviroplus can make all the difference. Research shows that businesses that focus on material ESG issues – those that have the most significant impact on the environment and society – are the ones that outperform their competitors.
Enviroplus also helps ensure that your business is ready for future regulations. Being proactive about using sustainable products in your business can help you stay ahead of the curve, ensuring that your business meets evolving laws and regulations. Our products have a wide range of national and global certifications, so you can stay ahead of regulatory changes – protecting your business from potential risks.
Improving your reputation, attracting loyal customers and boosting financial performance: the benefits of ESG in business are clear. Working with partners with sustainability expertise like Enviroplus makes it easier to embed these principles into your operations, ensuring your business stays competitive and resilient for years.
The world is changing, and businesses that lead with responsibility, sustainability, and ethical practices will emerge. By prioritising ESG, you’re not just doing the right thing for the planet and society – you’re also securing the future of your business. With the right approach, ESG can be the key to long-term success.